I am a great TED fan, no doubt! How many of you are going to TED? I read that you need an invite (someone want to issue me one maybe?). But really, who cares about travelling around the globe to sit in, it is a lot of hazzle leaving your kids lonely and it polluteslike hell to cross the Atlantic in a 777 – my workplace just invited me to a evening seminar in January showing the four best videos (however they were selected, they are all brilliant!) and thereafter hosting a discussion on how it will affect us. That brings the element of organizing a conference to a whole new level. Not to mention hosting the discussion before and after.
Organizing a conference is no longer about the conference it is about building a community of like minded people on Facebook or LinkedIn or on the conference blog (see Enterprise 2.0 blog and conference for instance) or in other enterprises. To use Fredrik Härens (His organisation here) notion of an idea, combining two things that is known in a new way – I combine a venue, a conference organizer and social media? Let us look at two by two combinations of the three
1. Venue and conference organizers – old fashioned conference, what happens when people leave the room? How did they catch the interest in the first place?
2. Venue and Social Media – well, interesting try, but is there really very much inspiration in discussing how your stay at a specific Conference Venue was like (without discussing the conference content)? Maybe for the tourism industry and other event organizers, but not very much so for us others, or…? Most venues however already offer internet connection. How about in conference chat when a boring keynote speaker is on? Or sharing pictures from conference dinners?
3. Finally, conference organizers and social media – In my sense this creates a vibrant global community where you can promote, discuss and develop content, identify interesting speakers, find interesting people to invite and really get your conference going – or render it unneeded – then what does that make of nice venues? I think this is the best combination, and seems to be the trend.
Now, why is there an audience with physical presence at the TED Conference? I just ask…
PS: Of course I would be at the TED if I was invited anyway, after all, who wouldn’t? 🙂