On changing the culture

Update II on the Viking law

So it appears the presentation at First Tuesday was an extract from the one Tandberg use internally. They actually hand it out to foreigners and they report, it helps them understand how Norwegians think.

Here is the complete version from Annicken, remarkably like the one from Truls:

§Be brave & aggressive
Be direct
Seize all opportunities
Use varying methods of attack
Be versatile and agile
Attack one target at a time
§Be prepared
Keep your weapons in good conditions
Keep yourself in shape
Find good battle comrades
Agree on important points
Choose one chief
§Keep the camp in order
Keep things tidy and organised
Arrange enjoyable activities which strengthen the group
Make sure everybody does useful work
Consult all members of the group for advice
§Be a good merchant
Find out what the market needs
Do not make promises you cannot keep
Do not demand overpayment
Arrange things so that you can return
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On changing the culture

Update on the Viking law

My post on the viking law has attracted some reactions, and two people have posted me alternate versions, Truls Berg, managing director in Movation and Annicken Rød, chief cultural officer in Tandberg. Here is an update and a poll for the best one.

Truls Bergs version, according to him unchanged since 1999:
Be brave and aggressive!
• Be direct & grab all opportunities
• Use varying methods of attack
• Attack one target at a time
• Use top quality weapons
Be prepared!
• Keep weapons in good conditions
• Keep in shape
• Find good battle comrades
• Agree in imortant points &Choose one chief
Be a good merchant!
• Find out what the market needs
• Don’t promise what you can’t keep
• Don’t demand overpayment
• Arrange things so that you can return
Keep the camp in order!
• Keep things tidy and organized
• Arrange enjoyable activities
• Make sure everybody does useful work
• Consult all members

Annicken Røds version as presented at First Tuesday December 2nd 2008, obvioulsly inspired by the same source as Truls: (translated from Norwegian):

  • Be brave and direct
  • Be prepared for whatever happens
  • Find good battle comrades
  • Have fun activities that strengthen the team
  • Make sure everybody has meaningful tasks
  • Be a good merchant

And finally my earlier posted version from Dagens Næringsliv:
1. See opportunities
2. Create winners
3. Be brave!
4. Give praise
5. Think positive
6. Take responsibility
7. Look forward
8. Pursue education and research
9. Oppose jealousy and laziness
10. Start today!

Now, which one do you like the best?

And finally, what was Dagens Næringsliv thinking earlier this summer? I bought the idea of the Viking Law as presented there – autentic – but it shows up it was not! I must admit I think the DN version is the most short, crisp and clean, but still – they should have mentioned the legacy, bad journalist!

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On social media

How social media is changing the world part II – the conferencing and event industry

I am a great TED fan, no doubt! How many of you are going to TED? I read that you need an invite (someone want to issue me one maybe?). But really, who cares about travelling around the globe to sit in, it is a lot of hazzle leaving your kids lonely and it polluteslike hell to cross the Atlantic in a 777 – my workplace just invited me to a evening seminar in January showing the four best videos (however they were selected, they are all brilliant!) and thereafter hosting a discussion on how it will affect us. That brings the element of organizing a conference to a whole new level. Not to mention hosting the discussion before and after.

Organizing a conference is no longer about the conference it is about building a community of like minded people on Facebook or LinkedIn or on the conference blog (see Enterprise 2.0 blog and conference for instance) or in other enterprises. To use Fredrik Härens (His organisation here) notion of an idea, combining two things that is known in a new way – I combine a venue, a conference organizer and social media? Let us look at two by two combinations of the three

1. Venue and conference organizers – old fashioned conference, what happens when people leave the room? How did they catch the interest in the first place?

2. Venue and Social Media – well, interesting try, but is there really very much inspiration in discussing how your stay at a specific Conference Venue was like (without discussing the conference content)? Maybe for the tourism industry and other event organizers, but not very much so for us others, or…? Most venues however already offer internet connection. How about in conference chat when a boring keynote speaker is on? Or sharing pictures from conference dinners?

3. Finally, conference organizers and social media – In my sense this creates a vibrant global community where you can promote, discuss and develop content, identify interesting speakers, find interesting people to invite and really get your conference going – or render it unneeded – then what does that make of nice venues? I think this is the best combination, and seems to be the trend.

Now, why is there an audience with physical presence at the TED Conference? I just ask…

PS: Of course I would be at the TED if I was invited anyway, after all, who wouldn’t? 🙂

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On social media

How social media is changing the world part I – the publishing industry

I have spent the last couple of weeks learning more about social media and how it is going to change the world and in fact how it IS changing the world. There are numerous industries affected, the publishing industry, the computer industry, the conferencing and event industry, the salesforce in any industry, maybe even the train operation industry!

But in this first article I would like to start with the publishing industry. I really like this article by Scott Karp in Publishing 2.0 stating that in order to understand how this affects you, you need to be on the train, and it actually visualize how the publishing business process has changed – dramatically. It is apparent (and obvious) that the publishing industry is changing!

How will it affect the daily work of the editor and the journalists? How aware are the journalists of this? Are they setting of more time to tackle feedback and nurture their blogs? Some journalists are, like Mr Thomas Friedman. But he is only one. Where are the blogs and tweets from the local media press and the national Norwegian press? Are you online journalists?

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