Recently there was a case in Norway (the first in our country that I know) where profiled Norwegian blogger Vampus tweeted “cleaned out my desk and ready for new challenges”. She was just internally reorganized in her company, and most certainly did not quit – at least not by communicating to her boss via Twitter.
The handling of the case by her management was an interesting one, where we should learn. I just posted at the Norwegian collaboration blog about what to learn if you are a manager or CEO, and here is the executive summary so to speak:
- Create good guidelines for your employees (and yourself) on what is allowed and not to write online. Ask employees already blogging what it should contain and use common sense.
- If in doubt when you read an online post from your employees, ask them what they meant by it, especially if something can be interpreted bad for your company, it may be ironic or “to the point”.
- Be aware of what one as a company want to acheive by having profiled bloggers employed and discuss expectations already when interviewing for employment. If already employed, make sure you give good guidelines as in bullet 1.